• Jutta Dudley

Do you need to be Wonder Woman to be an entrepreneurial Mum?


In this month of honouring women, we want to give a thought to those who face the difficult challenge of being working Mums. Female Entrepreneurs, in particular, who, knowing the unreliability of remaining employed in the corporate world in South Africa today, have been brave enough to start their own businesses, really have our sympathy.


We know they face many additional challenges and so we ask the question “Do you need to be Wonder Woman to be an entrepreneurial Mum?” Well, fortunately as much as it would help, no you don’t, but you do need to know about a few ways to overcome the challenges you will face and hopefully, these will help…


Don’t have a guilt trip

Many entrepreneurial Mums find themselves distracted at the outset by feeling guilty about not spending enough time with the family, …and the kids, especially. This is particularly true when Mums leave babies to get back to work.

The good news though is that it is really just about ensuring that you fit in some quality time between working. Research shows that having a full-time working Mum doesn’t have a negative effect on children. It’s actually the quality of the time that they get with their parents, rather than the quantity, that matters.


Don’t get distracted

Being a woman, you do have the advantage of being able to multi-task, but don’t overdo it. You have to accept that you only have so many hours in the day and there’s only so much one person can do.


You are going to have to learn to be a master timekeeper, never allowing for unnecessary distractions like social media and having coffees with time wasters. Make a daily schedule, ensuring that family time is factored in too – then stick to it!


Learn to delegate

This is what differentiates successful entrepreneurial mums from those who fail. Learn that delegating whatever you can’t do to a good Virtual Assistant, will not only avoid the additional distraction of employing full-time staff but give you the freedom to get on with building your business.


We at V-Assist, being working Mums ourselves, fully understand your position, but “Do you need to be Wonder Woman to be an entrepreneurial Mum?” No, just contact us. We can help.

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E-mail: jutta@v-assist.co.za

Phone: +27 82 573 1261

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